AI, Machine Learning, Automation, Analytics, Digital, disruption.If you’re in the tech space, these words have taken over your life and if a multitude of experts are to be believed, they’re soon going to take over the world! As a marketer, the pertinent question I keep thinking of “What will be the impact of AI and wider technological advances on marketing Is marketing immune? Or will it adapt and not be disrupted? Will our jobs vanish and most of our functions be automated? Here are a few points that will throw light on thiese contentious questions.
Personalization in marketing isn’t a new concept. The same brands are marketed differently across various geographies by global corporations to effectively communicate and position their benefits.But now, with the advent of fast advancing AI and robust analytics, brands can tailor their messaging maximizes effectiveness.
Social media platforms like Facebook and Twitter already use targeted advertising as their main revenue generator but going forward advertising messages will be tailored to your profile and past interactions.
Monday, March 5, 2018
Protecting Consumer Data and Avoiding Ransomware, Equifax, and UBER-like data Breaches
I get spooked when I get cold calls from random companies asking me, “how is your stock trading experience so far” or when I am planning for a trip abroad and get emails from banks offering forex cards to me. Last year my husband submitted documents to open a salary account with a bank and they also used his documents to issue a credit card, without his consent. This would concern many of you too, I am sure.
The Equifax data breach has exposed credit information of 143 Million Americans. What if the hackers used this data to get loans or credit cards in the names of these Americans, who cannot do anything about it? They will have to live in this fear all their life. This is the kind of exposure that every consumer needs to be guarded against and is rightly addressed by GDPR (General Data Protection Regulation).
Wednesday, February 14, 2018
The notion in everyone’s mind is that growth in business means a definite increase in the workforce and unless that happens no business can grow. Some would say that they don’t think that way and probably this is no longer a thought process and it is old school, but if you ask me - this thought process still exists.
Now, me being from Outsourcing industry and been here for the last 9 years, I have seen things happen - seen growth and I am reluctant to say that overall business growth is equally proportionate to organic growth. In simple words I can say that an easy way to grow is by acquisition and subsequently organic growth. Sounds very easy isn’t it?
But like every coin, this one has a flip side too. We do get growth when done organically but it comes with many issues related to human resource management, infrastructure management and this also leads to increase in operational costs pertaining to infrastructure and people management.
Wednesday, January 31, 2018
It's quite incredible how James Bond manages to get out of a big mess whenever there seems to be no end to his miseries. But somewhere in the plot, he is also privileged in getting access to many futuristic gadgets that are at his disposal. Agent 007 is bestowed with special help through these smart gadgets and as such boasts of no special powers by himself. Of course, he is smart and therefore relies on smart devices and many of those are a reality today. We see it in the form of a smart wristwatch, smart camera, touch screen and more.
We all need a little help for making our lives faster, simpler, and better. No longer a piece of fiction, personalized help and connected experiences have gone beyond Bond and entered our backyards. Technology is no longer restricted to gadgets we can hold or feel. Today, it comes imbibed in the way we get to access information today.
Riding on the smartphone wave, smartphones managed to go from less than 5 percent in 2010 to almost 25 percent in 2013. By the end of 2016, smartphones came to occupy close to 46 percent of web traffic.
Wednesday, January 17, 2018
The first thing that came to my mind when I read about 3M was Scotch tapes and Scotch Brite, things that you can't think about as innovation but they are as genius an invention as a light bulb or AI. These names make you think, no innovation is small, if it finds the correct market and right marketing.
One more interesting thing is that in 1974, 3M scientist Art Fry came up with a thought if he could apply an adhesive to the back of a piece of paper, he could create the perfect bookmark, one that kept place for his church hymnal. He called it the Post-It Note. Wow!
What makes it more awe inspiring is the fact that the organization was ready to back up such innovations, which if seen as something new may not be of much importance, but what you see when you wear the entrepreneur's hat: It's a product that is simple to use, easy to develop, fast to manufacture, and can be a household item.
Thursday, December 28, 2017