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Blog & Bytes

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The Service Desk’s Mission – NextGen of EX Management

Rajit Mohan, April 2018

Technology has moved out of the back office to become a critical business enabler. This shift is increasing the pressure on the Service Desk to provide a faster, more flexible service that responds better to the needs of users and the organization. Meanwhile, the relationship that workers have with technology is changing as consumerization has altered users’ expectations of the IT support experiences they should receive at work.

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Hyper-personalization – A New Norm in Customer Service

Sarang Banubakde, March 2018

MAC — Mobility, Analytics and Cloud — an abbreviation which has become quite popular these days and reflects the most popular technologies of today. With mobility, plethora of products have gone wireless and can be used on the move. Databases, have evolved from being structured and limited in size to unstructured and scalable to accommodate for data generated by over 4 billion mobile devices across the world. Maintaining such huge database servers is expensive and hence cloud is the first choice for data storage.

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The impact of disruptive technologies on Marketing

Saurabh Pol, March 2018

AI, Machine Learning, Automation, Analytics, Digital, disruption.If you’re in the tech space, these words have taken over your life and if a multitude of experts are to be believed, they’re soon going to take over the world! As a marketer, the pertinent question I keep thinking of “What will be the impact of AI and wider technological advances on marketing Is marketing immune? Or will it adapt and not be disrupted? Will our jobs vanish and most of our functions be automated? Here are a few points that will throw light on thiese contentious questions.